Marketing Strategy Content North

Building a Marketing Strategy Content Framework That Actually Works

For years, I kept a running list of every content piece my team published. Blog posts, white papers, case studies, you name it. At the end of each quarter I would look at the spreadsheet and feel a quiet sense of accomplishment. Then I would check the analytics and feel something else entirely. The traffic numbers were flat. The leads were sporadic. And the only pieces that seemed to move the needle were the ones I had written myself on a Sunday afternoon, driven by nothing